Did NBC miss their mark with the Olympics?
Posted on March 4, 2010 By Chris (Edit) Leave a Comment
While overall viewership of the 2010 Winter Olympics remained typically high, it seems that a larger than usual percentage of viewers were (or will soon be) eligible for free coffee at McDonald’s. A recent Nielsen study shows that primetime ratings among the 55 and up crowd are 82 percent higher than the national average. While that may sound like something... [Read more...]
